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Rumor
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The Good Rumor Project
title The Good Rumor Projectdescription "The Good Rumor Project" appropriates and replicates the model of a social experiment. In seeking to invert the more common negative effects of rumor Wrange and his collaborators constructed two "good" rumors: one about people in Tijuana that was spread in San Diego and one about people in San Diego that was spread in Tijuana. In contrast to normal rumors, the "good" rumors were created in dialogue with the actual subjects of the rumors through a series of focus groups. The "good" rumors were disseminated through a multifaceted strategy that combines some of the most advanced marketing techniques - viral/ word of mouth marketing - with structures borrowed from rumor theory as well as recent research on small-world networks and social network analysis. By tracing the organization of the interdependent communication channels in the border zone, as well as the spatial and temporal development of the "good" rumor, Wrange/ OMBUD reveal how Society is predicated on an ever evolving communicative process. --inSite_05 Performing Arts (including Performance Art) Sculpture and Installations Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca) This image was extracted from a DVD-R from the InSite Archive (MSS 707, Box 202, DVD 01) Tijuana (Baja California, Mexico) [Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.artist/creator Wrange, Måns, 1961-subject Rumor Political Art Humor Boundaries Sculpture (Visual Work) Public Art Insite_05 Mexican-American Border Region Performance Art Focus Groups Communication (Function) Installations (Visual Works) Border Art Information Signscontributor Calisphere -
The Good Rumor Project
title The Good Rumor Projectdescription "The Good Rumor Project" appropriates and replicates the model of a social experiment. In seeking to invert the more common negative effects of rumor Wrange and his collaborators constructed two "good" rumors: one about people in Tijuana that was spread in San Diego and one about people in San Diego that was spread in Tijuana. In contrast to normal rumors, the "good" rumors were created in dialogue with the actual subjects of the rumors through a series of focus groups. The "good" rumors were disseminated through a multifaceted strategy that combines some of the most advanced marketing techniques - viral/ word of mouth marketing - with structures borrowed from rumor theory as well as recent research on small-world networks and social network analysis. By tracing the organization of the interdependent communication channels in the border zone, as well as the spatial and temporal development of the "good" rumor, Wrange/ OMBUD reveal how Society is predicated on an ever evolving communicative process. --inSite_05 Performing Arts (including Performance Art) Sculpture and Installations Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca) This image was extracted from a DVD-R from the InSite Archive (MSS 707, Box 202, DVD 01) Tijuana (Baja California, Mexico) [Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.artist/creator Wrange, Måns, 1961-subject Rumor Political Art Humor Boundaries Sculpture (Visual Work) Public Art Insite_05 Mexican-American Border Region Performance Art Focus Groups Communication (Function) Installations (Visual Works) Border Art Information Signscontributor Calisphere -
The Good Rumor Project: Video Documentation
title The Good Rumor Project: Video Documentationdescription "The Good Rumor Project" appropriates and replicates the model of a social experiment. In seeking to invert the more common negative effects of rumor Wrange and his collaborators constructed two "good" rumors: one about people in Tijuana that was spread in San Diego and one about people in San Diego that was spread in Tijuana. In contrast to normal rumors, the "good" rumors were created in dialogue with the actual subjects of the rumors through a series of focus groups. The "good" rumors were disseminated through a multifaceted strategy that combines some of the most advanced marketing techniques - viral/ word of mouth marketing - with structures borrowed from rumor theory as well as recent research on small-world networks and social network analysis. By tracing the organization of the interdependent communication channels in the border zone, as well as the spatial and temporal development of the "good" rumor, Wrange/ OMBUD reveal how Society is predicated on an ever evolving communicative process. --inSite_05 Performing Arts (including Performance Art) Sculpture and Installations Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca) This video file was extracted from a DVD-R from the InSite Archive (MSS 707, Box 257, DVD 05-60) Tijuana (Baja California, Mexico) [Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.artist/creator Wrange, Måns, 1961-subject Rumor Tijuana (Baja California, Mexico) Political Art Humor Boundaries San Diego (Calif.) Public Art Sculpture (Visual Work) Insite_05 Mexican-American Border Region Performance Art Focus Groups Communication (Function) Installations (Visual Works) Border Art Information Signs Video Artcontributor Calisphere