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Television Stations--California--Los Angeles--Employees
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Broadcasters With Councilman Snyder
title Broadcasters With Councilman Snyderdescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Signed by Los Angeles Councilman Art Snyder for Pete Rodriguez, this view shows television broadcasters, from left to right, Fernando Del Rio, Jay Rodriguez, and Pete Rodriguez with Snyder. Three of them are holding a booklet on the Boy Scouts of America, indicating that this photograph may have been taken at a fundraiser for the organization. Title supplied by cataloger.; Image is a reproduction.subject Rio, Fernando Del Shades Of L.A. Collection Photographs Rodriguez, Jay Boy Scouts Of America Snyder, Art Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Television Producers And Directors--United States City Council Members--California--Los Angelescontributor Digital Public Library of America (DPLA) -
California Association Of Latinos In Broadcasting Fundraiser
title California Association Of Latinos In Broadcasting Fundraiserdescription Pete Rodriguez (left) presents award to Garfield High School football coach during a fundraiser for the California Association of Latinos in Broadcasting held at the Ambassador Hotel in Los Angeles. Professional football player, Lyle Alzado (1949-1992), is seated at right. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Television Producers And Directors--United States James A. Garfield High School (Los Angeles, Calif.)--Faculty Alzado, Lyle Shades Of L.A. Collection Photographs Hotels--California--Los Angeles Rodriguez, Pete Television Stations--California--Los Angeles--Employees Ambassador Hotel California Association Of Latinos In Broadcasting Shades Of L.A. Mexican American Photographs Football Coaches--California--Los Angeles Football Players--United States Fund Raising--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Outstanding Women Of Los Angeles
title Outstanding Women Of Los Angelesdescription Attendees of the Outstanding Women of Los Angeles program held at the Biltmore Hotel on April 2, 1948. Identified among the guests are Los Angeles Mayor Norris Poulson (right of center, with carnation corsage) and Eddie Rodriguez (lower right). Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Poulson, Norris,--1895-1982 Group Portraits Shades Of L.A. Collection Photographs Rodriguez, Eddie Millennium Biltmore Hotel (Los Angeles, Calif.) Radio Broadcasters--United States Hotels--California--Los Angeles Television Stations--California--Los Angeles--Employees Downtown Los Angeles (Los Angeles, Calif.) Portrait Photographs Shades Of L.A. Mexican American Photographs Radio Stations--California--Los Angeles--Employees Television Producers And Directors--United States Mayors--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Brewery Employees At Fundraiser
title Brewery Employees At Fundraiserdescription Antonio De Marco (left) and television producer Pete Rodriguez (3rd from left) pose with Miller Brewing employees during a fundraising event in Los Angeles. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.artist/creator Pearson, Edward W Shades Of L.A. Is An Archive Of Photographs Representing The Contemporary And Historic Diversity Of Families In Los Angeles. Images Were Chosen From Family Albums And Include Daily Life, Social Organizations, Work, Personal And Holiday Celebrations, And Migration And Immigration Activities. Made Possible And Accessible Through The Generous Support Of The Security Pacific National Bank, Sunlaw Cogeneration Partners, Photo Friends, California Council For The Humanities, The Ralph M. Parsons Foundation, And The John Randolph Haynes And Dora Haynes Foundationsubject Television Producers And Directors--United States Group Portraits Shades Of L.A. Collection Photographs Brewing Industry--California--Los Angeles--Employees Miller Brewing Company--Employees Employees--California--Los Angeles Rodriguez, Pete Shades Of L.A. Mexican American Photographs Television Stations--California--Los Angeles--Employees Fund Raising--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Hollenbeck Youth Center Supporters
title Hollenbeck Youth Center Supportersdescription District Attorney John Van de Kamp (left) with Ron Baca (center) and television producer Pete Rodriguez at a fundraiser for the Hollenbeck Youth Center in Los Angeles. Van de Kamp signed the photograph for Rodriguez. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Television Producers And Directors--United States Group Portraits Shades Of L.A. Collection Photographs Van De Kamp, John K Baca, Ron Hollenbeck Youth Center (Los Angeles, Calif.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Public Prosecutors--California--Los Angeles County Fund Raising--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Pete Rodriguez With Ricardo Montalbán
title Pete Rodriguez With Ricardo Montalbándescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Television producer Pete Rodriguez (right) with actor Ricardo Montalbán at an event for Nosotros, a non-profit organization dedicated to improve the image and ambitions of Latinos in the entertainment industry. Title supplied by cataloger.; Image is a reproduction.subject Nosotros (Organization : Hollywood, Los Angeles, Calif.) Shades Of L.A. Collection Photographs Television Actors And Actresses--United States Motion Picture Actors And Actresses--United States Rodriguez, Pete Montalbán, Ricardo Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Pete Rodriguez And John Severino
title Pete Rodriguez And John Severinodescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Television producer Pete Rodriguez (right) shares a laugh with John Severino, Vice-president and General Manager of KABC-TV at an unknown event. Title supplied by cataloger.; Image is a reproduction.subject Group Portraits Shades Of L.A. Collection Photographs Severino, John Kabc-Tv (Television Station : Hollywood, Los Angeles, Calif.)--Employees Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Kennedy Visit To Los Angeles
title Kennedy Visit To Los Angelesdescription Members of the Kennedy family at the Our Lady of Lourdes Catholic Church fiesta. Identified are, from left to right: Father Lawrence, Edward Roybal (background), Eddie Rodriguez (to the left of the MC), unidentified woman, Eunice Kennedy, unidentified woman, and Judge Carlos Ferran. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Clergy--California--East Los Angeles Catholic Church--California--East Los Angeles--Clergy Catholic Churches--California--East Los Angeles Radio Stations--California--Los Angeles--Employees Shades Of L.A. Collection Photographs Roybal, Edward Ross,--1916-2005 Rodriguez, Eddie Radio Broadcasters--United States East Los Angeles (Calif.) Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Shriver, Eunice Kennedy Carnivals--California--East Los Angeles Our Lady Of Lourdes Catholic Church (East Los Angeles, Calif.) Television Producers And Directors--United States City Council Members--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Rheingolds' Fandango Publicity Photo
title Rheingolds' Fandango Publicity Photodescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Publicity photo for the show Rheingolds' Fandango. From left to right, boxer Bobo Olson, boxer Jimmy Carter, Jimmy Lenon of the Olympic Auditorium, actress Sarita Montiel, unidentified, unidentified, boxer Lauro Sales, show producer Pete Rodriguez, and a Rheingold girl. Title supplied by cataloger.; Image is a reproduction.subject Montiel, Sara Television Producers And Directors--United States Group Portraits Shades Of L.A. Collection Photographs Rheingold'S Fandango (Television Program) Boxers (Sports)--United States Cbs Television City (Los Angeles, Calif.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Motion Picture Actors And Actresses--Spain Shades Of L.A. Mexican American Photographs Publicity Photographs Columbia Broadcasting System, Inccontributor Digital Public Library of America (DPLA) -
Rheingolds' Fandango Publicity Photo
title Rheingolds' Fandango Publicity Photodescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Producer Eddie Rodriguez (left), musician Tito Puente (center), and an unidentified man pose together for a publicity photo for the Rheingolds' Fandango television program on CBS. Title supplied by cataloger.; Image is a reproduction.subject Puente, Tito,--1923-2000 Salsa Musicians--United States Group Portraits Shades Of L.A. Collection Photographs Rodriguez, Eddie Rheingold'S Fandango (Television Program) Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Publicity Photographs Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Journalists Visiting Israel
title Journalists Visiting Israeldescription Pete Rodriguez (2nd from left) in Israel as part of a mission on behalf of the National Association of Hispanic Journalists. Israeli President Yitzhak Navon is at far right. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Journalists--United States Shades Of L.A. Collection Photographs Presidents--Israel National Association Of Hispanic Journalists (U.S.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Navon, Yitsh?Ak? Israel Shades Of L.A. Mexican American Photographs Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Event At Plaza De La Raza
title Event At Plaza De La Razadescription Enjoying refreshments at Plaza de la Raza in Lincoln Heights are, from left to right, Hollywood agent Jerry Velasco, Carmen Zapata, television producer Pete Rodriguez, and actress Alma Beltran. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Shades Of L.A. Collection Photographs Motion Picture Actors And Actresses--United States Zapata, Carmen Beltran, Alma Rodriguez, Pete Television Stations--California--Los Angeles--Employees Plaza De La Raza (Los Angeles, Calif.) Artists' Representatives--California--Los Angeles Shades Of L.A. Mexican American Photographs Velasco, Jerry Television Producers And Directors--United States Lincoln Heights (Los Angeles, Calif.)contributor Digital Public Library of America (DPLA) -
Nosotros Event
title Nosotros Eventdescription Attendees of an event for Nosotros, a non-profit organization dedicated to improve the image and ambitions of Latinos in the entertainment industry. From left to right, Rudy Cervantes, Pete Rodriguez, Ricardo Montalbán, Gary Cervantes, and Mike Gomez. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Cervantes, Gary,--1953- Nosotros (Organization : Hollywood, Los Angeles, Calif.) Group Portraits Shades Of L.A. Collection Photographs Television Actors And Actresses--United States Motion Picture Actors And Actresses--United States Gomez, Mike Rodriguez, Pete Montalbán, Ricardo Television Stations--California--Los Angeles--Employees Portrait Photographs Shades Of L.A. Mexican American Photographs Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Award Fund Raiser
title Award Fund Raiserdescription Attendees of the California Latino Athletes of the Year award fund raiser, from left to right, Peter Lawrence Rodriguez, Helen Rodriguez, Henry Alfaro, and Pete Rodriguez. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Television Journalists--United States Television Producers And Directors--United States Group Portraits Journalists--United States Shades Of L.A. Collection Photographs Alfaro, Henry Television Actors And Actresses--United States Rodriguez, Peter Rodriguez, Pete Television Stations--California--Los Angeles--Employees Portrait Photographs Shades Of L.A. Mexican American Photographs Fund Raising--California--Los Angelescontributor Digital Public Library of America (DPLA) -
California Association Of Latinos In Broadcasting Fundraiser
title California Association Of Latinos In Broadcasting Fundraiserdescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Television producer Pete Rodriguez (left) with Ray Gonzales of KTLA (center), and Jay Rodriguez of NBC at a fundraiser for the California Association of Latinos in Broadcasting, held at the Ambassador Hotel in Los Angeles. Title supplied by cataloger.; Image is a reproduction.subject Television Producers And Directors--United States Shades Of L.A. Collection Photographs Rodriguez, Jay Gonzales, Ray Hotels--California--Los Angeles Rodriguez, Pete Television Stations--California--Los Angeles--Employees Ambassador Hotel California Association Of Latinos In Broadcasting Shades Of L.A. Mexican American Photographs Fund Raising--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Group At Million Dollar Theater
title Group At Million Dollar Theaterdescription Actor Gilbert Roland is flanked by Sergeant Joseph C. Rodriguez (left), who received a Congressional Medal of Honor in 1951, and Eddie Rodriguez at the Million Dollar Theater in Los Angeles. Image is a reproduction. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC.subject Group Portraits Shades Of L.A. Collection Photographs Rodriguez, Eddie Motion Picture Actors And Actresses--United States Roland, Gilbert,--1905-1994 Radio Broadcasters--United States Motion Picture Theaters--California--Los Angeles Soldiers--United States Million Dollar Theater (Los Angeles, Calif.) Downtown Los Angeles (Los Angeles, Calif.) Shades Of L.A. Mexican American Photographs Television Stations--California--Los Angeles--Employees Radio Stations--California--Los Angeles--Employees Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Rheingolds' Fandango Publicity Photo
title Rheingolds' Fandango Publicity Photodescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Publicity photo for Rheingolds' Fandango with the Rheingold Girls. Identified are Eddie Rodriguez (top row, far right) and his son Pete Rodriguez (front row, far right), the show's producers. Title supplied by cataloger.; Image is a reproduction.subject Television Producers And Directors--United States Group Portraits Shades Of L.A. Collection Photographs Television Actors And Actresses--United States Rodriguez, Eddie Rheingold'S Fandango (Television Program) Cbs Television City (Los Angeles, Calif.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Publicity Photographs Columbia Broadcasting System, Inccontributor Digital Public Library of America (DPLA) -
Journalists Visiting Israel
title Journalists Visiting Israeldescription Pete Rodriguez (right) in Israel as part of a mission on behalf of the National Association of Hispanic Journalists. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Journalists--United States Shades Of L.A. Collection Photographs National Association Of Hispanic Journalists (U.S.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Israel Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Pete Rodriguez Operating Camera
title Pete Rodriguez Operating Cameradescription Pete Rodriguez at KABC during the NABIT strike, when, as station manager, he was pressed to work as a cameraman. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Shades Of L.A. Collection Photographs Kabc-Tv (Television Station : Hollywood, Los Angeles, Calif.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Camera Operators--California--Los Angeles Television Producers And Directors--United States Television Stations--California--Los Angelescontributor Digital Public Library of America (DPLA) -
Eddie And Pete Rodriguez At Cbs
title Eddie And Pete Rodriguez At Cbsdescription Eddie Rodriguez (left) and his son Pete during the recording of an internal program at CBS Television City. Image is a reproduction. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC.subject Television Producers And Directors--United States Shades Of L.A. Collection Photographs Fairfax (Los Angeles, Calif.) Rodriguez, Eddie Radio Broadcasters--United States Cbs Television City (Los Angeles, Calif.) Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Radio Stations--California--Los Angeles--Employees Columbia Broadcasting System, Inccontributor Digital Public Library of America (DPLA) -
Pete Rodriguez And Howard Cosell
title Pete Rodriguez And Howard Coselldescription Pete Rodriguez (left) with Howard Cosell of ABC Sports at a fundraiser for the International Youth Boxing Club. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject International Youth Boxing Club Group Portraits Shades Of L.A. Collection Photographs Cosell, Howard,--1918-1995 Sportscasters--United States Abc Sports Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
Visitors From Mexico
title Visitors From Mexicodescription Eddie Rodriguez (left) poses with Miss Mexico and the Consul General in Los Angeles. Image is a reproduction. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC.subject Group Portraits Consuls--Mexico Shades Of L.A. Collection Photographs Rodriguez, Eddie Radio Broadcasters--United States Television Stations--California--Los Angeles--Employees Portrait Photographs Beauty Contestants--Mexico Shades Of L.A. Mexican American Photographs Radio Stations--California--Los Angeles--Employeescontributor Digital Public Library of America (DPLA) -
Pete Rodriguez With Dr. George Fischbeck
title Pete Rodriguez With Dr. George Fischbeckdescription Pete Rodriguez (left) with popular weatherman, Dr. George Fischbeck, at KABC-TV. Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Title supplied by cataloger.; Image is a reproduction.subject Group Portraits Shades Of L.A. Collection Photographs Kabc-Tv (Television Station : Hollywood, Los Angeles, Calif.)--Employees Rodriguez, Pete Television Stations--California--Los Angeles--Employees Meteorologists--United States Shades Of L.A. Mexican American Photographs Fischbeck, George Television Producers And Directors--United Statescontributor Digital Public Library of America (DPLA) -
California Chicano News Media Association Fundraiser
title California Chicano News Media Association Fundraiserdescription Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC. Reporter Henry Alfaro (left) with an unidentified man (center) and television producer Pete Rodriguez at a fundraiser for the California Chicano News Media Association in Los Angeles. Title supplied by cataloger.; Image is a reproduction.subject California Chicano News Media Association Television Journalists--United States Television Producers And Directors--United States Group Portraits Journalists--United States Shades Of L.A. Collection Photographs Alfaro, Henry Rodriguez, Pete Television Stations--California--Los Angeles--Employees Shades Of L.A. Mexican American Photographs Fund Raising--California--Los Angelescontributor Digital Public Library of America (DPLA)