Mexican American Art Since 1848 (MAAS1848)

California Association Of Latinos In Broadcasting Fundraiser

Shades Of L.A. Is An Archive Of Photographs Representing The Contemporary And Historic Diversity Of Families In Los Angeles. Images Were Chosen From Family Albums And Include Daily Life, Social Organizations, Work, Personal And Holiday Celebrations, And Migration And Immigration Activities. Made Possible And Accessible Through The Generous Support Of The Security Pacific National Bank, Sunlaw Cogeneration Partners, Photo Friends, California Council For The Humanities, The Ralph M. Parsons Foundation, And The John Randolph Haynes And Dora Haynes Foundation

Pete Rodriguez (left) presents award to Garfield High School football coach during a fundraiser for the California Association of Latinos in Broadcasting held at the Ambassador Hotel in Los Angeles. Professional football player, Lyle Alzado (1949-1992), is seated at right.

Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC.

Title supplied by cataloger.; Image is a reproduction.

Television Producers And Directors--United States

James A. Garfield High School (Los Angeles, Calif.)--Faculty

Alzado, Lyle

Shades Of L.A. Collection Photographs

Hotels--California--Los Angeles

Rodriguez, Pete

Television Stations--California--Los Angeles--Employees

Ambassador Hotel

California Association Of Latinos In Broadcasting

Shades Of L.A. Mexican American Photographs

Football Coaches--California--Los Angeles

Football Players--United States

Fund Raising--California--Los Angeles

1980

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Photographic prints

Los Angeles Public Library Photo Collection

Digital Public Library of America (DPLA)

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